We are a new kind of creative collective. Our mission is to bring creative thinking to complex marketing problems to unlock growth. We call this ‘Connecting the Dots’.
WHAT WE DO
Brand Repositioning
Creative Ideas
Organizational Change
WHAT MAKES US DIFFERENT
We provide big thinking at speed
We put the right people around the problem
We spend more of the time and money in service of the business
We charge for talent not overhead
WHO WE ARE
Founded by advertising vet Leigh Baker, we partner with diverse, experienced talent to help Clients solve their toughest brand challenges.
LEIGH BAKER – FOUNDER AND BUSINESS LEAD. Leigh has more than 25 years of agency experience working with major global brands in London and New York. He served as EVP Managing Director for Publicis Groupe's digital agency ROAR before a stint in the startup world with ex Mother shop Van's General Store, was Head of Account Management at TBWA/ChiatDay, and ran Global Accounts for SapientNitro and Publicis Advertising. He has worked with and led assignments for Coca-Cola, Mars, Nestle, Accenture, JP Morgan Chase, Adidas, Massage Envy and Pernod Ricard. In 2017 he joined independent production company Humble TV as Managing Director charged with building their content creation unit, and in January 2019 he founded we@leighbaker consulting with a wide range of Clients.
CLIENTS WE’VE WORKED WITH
“Leigh really helped us to think differently about our Agency and how we approach change.”
Jodi Sweetbaum, Founding Partner, lloyd & Co
“Leigh was a fantastic collaborator, his leadership and point of view was always clear. He understood us as a client and showed us a side of our customer we hadn't considered.”
Rob Efrund, Creative Director, Devacurl
“Leigh is one of the best and most collaborative strategic brains I have worked with and I'd recommend him to help tackle your toughest and most critical challenges.”
Debbie Gonzalez, Senior Partner CMO Consulting Group, Previously CMO Massage Envy
“Leigh brought in the right talent mix to meet the developing needs of our complex business.”
Julie Koewler, VP Brand Blue Cross Blue Shield, Previously MD Global Advertising Accenture
"I've worked with Leigh several times. His two biggest strengths were his ability to truly think through a problem and earn the respect of the organization. He asked the right questions, pushed our thinking and was pragmatic about the solutions offered."